Events & Culture
Festivals, markets & Hawaiian traditions
The Big Island's rich cultural heritage comes alive through its many festivals and events. From world-famous hula competitions to weekly farmers markets, there's always something happening.
Annual Events & Festivals
Merrie Monarch Festival
The world's largest and most prestigious hula competition! Miss Aloha Hula (April 9), Group Kahiko (April 10), Group 'Auana & Awards (April 11). Week-long cultural celebration.
Ironman World Championship
The world's most famous triathlon brings elite athletes to the Big Island. Even if you're not competing, the energy is incredible.
Kona Coffee Cultural Festival
Celebrate Hawaii's famous Kona coffee with farm tours, tastings, competitions, and cultural events throughout the Kona coffee belt.
Waimea Cherry Blossom Festival
Celebrate the blooming of cherry trees at Church Row Park. Japanese cultural demonstrations, food, and community celebration.
King Kamehameha Day
State holiday honoring King Kamehameha I with parades, lei draping ceremonies, and celebrations throughout the islands.
Big Island Hawaiian Music Festival
Free outdoor concert featuring Hawaii's top musicians. Held at the historic Palace Theater and outdoor venues in downtown Hilo.
Farmers Markets & Regular Events
Hilo Farmers Market
Over 200 vendors on big market days! Fresh tropical fruit, orchids, prepared foods, local crafts. Open every day except Christmas. 'From Dawn til its Gone!'
Uncle Robert's Wednesday Night Market
A true local experience! Live music by Kalapana Awa Band, traditional awa (kava) bar, food vendors, craft fair. $10 admission, cash only. Arrive early for parking!
Uncle Robert's Saturday Market
Daytime version of the famous night market. Fresh produce, local food, crafts in a more relaxed atmosphere.
Makuu Farmers Market
Authentic local market with more alternative vibe than Hilo. Great for organic produce, local honey, and meeting Puna residents.
Holualoa First Friday Art Night
Art galleries open late, live music, food vendors, and boutique shopping in this charming upcountry village.
Cultural Experiences
Hawaiian Luau
Experience a traditional Hawaiian feast with music, hula, and island cuisine. Several options available on both sides of the island.
Hula Performances
Watch authentic hula at free performances throughout the island. Check local event calendars for schedules.
Lei Making Classes
Learn the art of Hawaiian lei making from local practitioners. A wonderful hands-on cultural experience.
Ukulele Lessons
Take a ukulele lesson and learn to play Hawaii's signature instrument. Many shops offer beginner sessions.
Cultural Etiquette Tips
- Respect sacred sites: Heiau (temples) and other cultural sites should be treated with reverence. Don't climb on structures or remove anything.
- Ask before entering: Some beaches and areas are on private Hawaiian homestead land. Look for signs and be respectful.
- Learn basic Hawaiian: Locals appreciate visitors who try. "Mahalo" (thank you), "Aloha" (hello/love), "E komo mai" (welcome).
- Remove shoes: It's customary to remove shoes before entering homes. Look for shoes at the door.
- Support local: Buy from local artisans and farmers. It means a lot to the community.
